Our Story
My name is Daniel Sahl, owner of StraightForward Advertising. I started this company because I wanted to be a complete marketing solution for small to medium sized business owners.
I spent over 18 years learning marketing strategy and offering a variety of different advertising products. Eventually I grew frustrated because I was only a part of the solution instead of being involved early on in what I consider the most important part of the process - creating strategy, establishing goals, refining processes and setting up ROI measurements.
Beyond that, I grew tired of seeing business owners that had been burned by advertising companies that used fancy dashboards and buzzwords to sell their latest “new shiny toy”.
Ultimately, they provided questionable solutions featuring high profit margin products that focused on results like clicks and impressions instead of leads and purchases.
My goal was to create a company small to medium sized business owners could trust. A company that was all about presenting sometimes complex information in a way that is uncomplicated and easy to understand. I believe in honesty regardless of the consequence. Hence our name and approach to business, StraightForward.
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Our industries may be different but I can assure you we’re probably more alike than you realize. I am trying to build a small business every single day and I’m a part of this community just like you.
I love spending time with my wife and 3 kids. When we’re not chauffeuring our kids from one activity to the next, we’re usually near a body of water, hiking or camping in the great outdoors.
Sports is another passion of mine and I am so grateful for the opportunities I get to coach my kids and their teams.
Also, little known fact, since I started my own business, I’m now the head breakfast chef in our house and have developed quite the delicious homemade pancake recipe. Try it out and let me know what you think!
Thanks for reading our story, we can’t wait to hear yours.